Within a entire world in which tech CEOs generally preserve meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. Because the co-founder and CEO of Scentbird, one of several major fragrance subscription providers in North The usa, Mariya has tested herself for being a forward-contemplating enterprise chief. But outside of her good results in the company globe, she has also emerged for a spiritual information and intuitive Instructor, a change she shares openly as a result of her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova one of the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Creating Scentbird: A Fragrance Disruptor
Mariya’s business vocation took flight in 2014 when she co-founded Scentbird, a corporation designed to make designer fragrances far more available by way of a every month subscription product. Modeled following Netflix, but for perfume fans, Scentbird rapidly grew to become a go-to System for fragrance discovery. Beneath her leadership, the business grew to serve around seven-hundred,000 subscribers, presenting usage of a lot more than 800 fragrances from important worldwide manufacturers.
With a powerful foundation in brand strategy, supply chain logistics, and marketing, Mariya efficiently attracted enterprise cash, participated during the Y Combinator accelerator, and assisted Scentbird scale into a $100M+ income company. She afterwards expanded her portfolio with Deck of Scarlet, a elegance brand, and Drift, an automobile fragrance enterprise.
But when her popularity in the startup environment was soaring, Mariya was quietly undergoing a spiritual transformation that could quickly spill into the general public eye.
The Awakening: A Change to Spirituality
All-around 2018, Mariya seasoned what she described as a spiritual awakening. This internal evolution encouraged her to dive into metaphysics, Electricity perform, meditation, and intuitive channeling. As she deepened her spiritual follow, she commenced developing content material that will help Many others examine their particular consciousness, eventually launching her YouTube channel “That is Mariya.”
The channel, which now has about 100,000 subscribers, attributes an array of material—guided meditations, soul therapeutic procedures, chakra operate, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply own. She invites her viewers to attach with on their own, the divine, as well as unseen energies that form our each day lives.
Her followers often explain her written content as transformative, and she has cultivated a deeply faithful spiritual audience via reliable engagement and authenticity.
Controversy for the Crossroads of Identity
When many have embraced Mariya’s dual id, Other folks have elevated eyebrows—significantly as her metaphysical beliefs have become much more publicly noticeable. In 2024, a function through the Enterprise of Style spotlighted the tension concerning her roles to be a tech CEO in addition to a spiritual Trainer.
Several of Mariya’s statements—for instance opinions on alternative therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from buyers, influencers, and also previous collaborators. Several attractiveness influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social networking community forums debated the appropriateness of her beliefs in relation to her leadership position in a mainstream model.
In response, Mariya clarified that her spiritual teachings are individual and made available below her very first identify only, intentionally divided from her Expert id. Yet the controversy opened up a broader dialogue about regardless of whether public figures can—or should really—compartmentalize their beliefs inside the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While many founders try to keep up an image of neutrality, she has picked out to show up as her comprehensive self. This amount of transparency could be both magnetic and polarizing.
On a person hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an field typically focused only on scale and system. On one other, her outspokenness about spiritual subject areas invitations scrutiny, especially in an era when on the net content material can promptly go viral and provoke sturdy reactions.
Continue to, Mariya’s strategy speaks into a further cultural shift. As more people examine wellness, consciousness, and private growth, figures like her—who bridge the spiritual and material worlds—could come to be more frequent, not a lot less.
Businesswoman. Mystic. Influencer.
In addition to operating her firms and YouTube channel, Mariya has crafted an ecosystem of spiritual choices. She hosts retreats, presents non-public channeling sessions, sells spiritual equipment, and it has even released a e book titled seventy two Keys to Manifestation. She’s effectively established a parallel organization during the spiritual House—solely individual from her position at Scentbird, nevertheless just as structured and scalable.
Her spiritual manufacturer, like her natural beauty model, is world-wide, polished, and expertise-driven. It’s crystal clear that Mariya applies precisely the same amount of concentrate and creative imagination to both of those spheres of her lifetime. No matter if top a workforce of developers or channeling divine Power to get a guided meditation, she provides with clarity and conviction.
The Highway Ahead
Mariya Nurislamova’s journey raises vital questions about identification, leadership, and community lifestyle. Can a tech CEO even be a mystic? Must company leaders share their individual beliefs with the public? What transpires when those beliefs problem conventional norms?
Regardless of the solutions, Mariya carries on to stroll her route unapologetically. She represents a completely new generation of business owners—kinds who aren’t frightened being complicated, spiritual, and multidimensional. Her boldness may well Charge her some partnerships, but it also earns her admiration from people who price real truth over conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what this means to become a CEO. She’s redefining what it means for being total.
Mariya Nurislamova life at the intersection of logic and intuition, enterprise and spirit, leadership and vulnerability. scentbird ceo Her story is often a Daring testament to living authentically, even when that authenticity comes with risk. As she continues to broaden her dual empire—each earthly and cosmic—she invites us all to contemplate what it means to steer with soul.
Irrespective of whether the thing is her for a visionary or maybe a provocateur, another thing is for certain: Mariya Nurislamova is just not concerned to break the mould.